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Business Resources



The Peterson Business Wing is located on the Main Level of the Greenwich Library. Funds for construction of this wing and its endowment were the generous gift of Clementine Lockwood Peterson, whose bequest funded the Business Library in memory of her husband, J. Whitney Peterson. Business materials and databases are paid for by funds from the Town of Greenwich and the Peterson Foundation.


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Peterson Business Programs

SCORE - Branding

Registration starts at 5:30pm.

Wednesday, January 07, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE

Title to be decided

Tuesday, January 13, 2015
6:00 PM
Meeting Room
Greenwich Library

Robert Clark, LucidPoint, LLC

Introduction to Email Marketing

Presented as an introduction, the session will focus on allowing attendees to gain enough information and confidence to begin sending campaigns and announcements by email. Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness. This program is Co-Sponsored with the Peterson Business Programs.

Monday, January 26, 2015
6:30 PM
Meeting Room
Greenwich Library

Preparing for Business Disruption and Disaster

Every business is at risk from systems brought down by natural disruptions: a fire next door, downed power lines, a hurricane-like Sandy, and more. Participants will learn how to identify and assess risk, define critical business functions, assure security and availability of data, information, and continuity of supplies; also how to establish insurance needs and strengthen the company's Business Operations Plan. Registration starts at 11:30am.

Thursday, February 05, 2015
12:00 PM
Meeting Room
Greenwich Library

What You Need to Know SCORE Legal Series

Business Law 101 - Managing Legal Liability.
Legal liability issues confront entrepreneurs at all stages of the business life cycle from inception to exit. This workshop offers practical and timely guidelines relevant to business owners, managers, executives and investors on ways to manage legal liability risk. Registration starts at 5:30pm.

Thursday, February 12, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE - Creating Websites

Registration starts at 5:30pm.

Wednesday, February 25, 2015
6:00 PM
Meeting Room
Greenwich Library

Robert Clark, LucidPoint, LLC

Introduction to Social Media for Small Business Online Marketing

We'll review the primary social media channels used by small business for their online marketing efforts, and cover the attributes of each one and how to decide if it is right for you....PLUS....we'll tie in some email best practices, too.
This program is Co-Sponsored with the Peterson Business Programs

Thursday, March 05, 2015
6:30 PM
Meeting Room
Greenwich Library

SCORE

Title to be decided

Friday, March 13, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE - Website Content Development

Registration starts at 5:30pm.

Wednesday, April 22, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE - Social Media I - Facebook, etc.

Registration starts at 5:30pm.

Wednesday, May 13, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE - Social Media II - LinkedIn, etc.

Registration starts at 5:30pm.

Saturday, June 13, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE - Search Engine Optimization

Registration starts at 5:30pm.

Wednesday, July 15, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 1: Entrepreneur Self-Assessment / Business Plan
Led by successful business start-up entrepreneurs, this workshop presents the risk and rewards of starting a business in today’s competitive marketplace. The traits and character of successful entrepreneurs will be discussed for the purpose of assessing one’s innate and acquired ability to start and manage a successful business. In addition, session will focus on structuring a living and changing Business Plan, which is the heart of any start-up or mature business. Registration starts at 5:30pm.

Tuesday, September 08, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 2: Marketing Strategy
Presentation focuses on the importance of market research and planning to start-up and build a competitive and successful business enterprise. Emphasis will be on sound market positioning of a small business’s products or services within its target market that will enhance profitable sales and success. This session includes special attention to web-based marketing tools including websites, blogs and social media. Registration starts at 5:30pm.

Tuesday, September 15, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 3: Marketing Implementation
How a start-up business is able to execute successful marketing efforts constitutes the core of a presentation that will include interactive attendee worksheets. The successful use of online-based marketing tools including website and social media will be extensively discussed. Registration starts at 5:30pm.

Tuesday, September 22, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 4: Financial Planning and Reporting
With the use of electronic spread sheet software, this presentation walks the participants through the development of a comprehensive Financial Plan that is required to develop a successful start-up business. In addition, the importance of tax and financial reporting of a going business will be presented. The importance of understanding the key financial drivers of the business will be a theme of the session. Registration starts at 5:30pm.

Tuesday, September 29, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 5: Funding Sources / Conversations with Entrepreneurs
Session will initially focus on funding structures required for start-up businesses today, including a presentation from lending sources specializing in start-up and small businesses. The session will conclude with a conversation and Q&A session with SCORE-mentored start-up business entrepreneurs.
Certificate of Completion
Upon attendance at 4 or more sessions, participants will receive a Certificate of Completion.
Registration starts at 5:30pm.

Tuesday, October 06, 2015
6:00 PM
Meeting Room
Greenwich Library


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