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Business Resources



The Peterson Business Wing is located on the Main Level of the Greenwich Library. Funds for construction of this wing and its endowment were the generous gift of Clementine Lockwood Peterson, whose bequest funded the Business Library in memory of her husband, J. Whitney Peterson. Business materials and databases are paid for by funds from the Town of Greenwich and the Peterson Foundation.


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Peterson Business Programs

Bloomberg Training

Bloomberg Professional Service is a vast database of up-to-the-minute market news. No registration is required for the business program. The program is 10 am to noon.

Tuesday, June 09, 2015
10:00 AM
Meeting Room
Greenwich Library

SCORE - Email Marketing

This seminar will provide step-by-step demonstrations of how email marketing can be the most cost-effective marketing tool for the small business owner. The information-packed presentation is approximately 1.5 hours long and will include an interactive question and answer session.

Participants will learn how email fits into an overall marketing plan. Communicating with prospects and customers regularly can help a small business stay connected and generate increased referrals, repeat sales, and unwavering customer loyalty. Workshop attendees will learn:
• How to create and build a strong permission-based customer list
• How to create emails that will be opened, read and acted upon
• How to measure results to sharpen an email marketing program as they go along.

Registration starts at 5:30pm. The program is 6 - 8:30 pm.

Wednesday, June 10, 2015
6:00 PM
Meeting Room
Greenwich Library

Noelle Gross

Business Marketing Automation for Entrepreneurs

For Entrepreneurs, social media has great potential to build relationships, increase credibility, produce leads and increase sales. Social media also has the potential to completely overwhelm the busy Entrepreneur already wearing multiple hats! If you’re wondering how to better manage your social media platforms to be a part of, how to manage all of them and any additional tricks to making this all easier (and less time consuming), this workshop is for you! In this workshop you will gain insight into:

Monday, June 22, 2015
2:00 PM
Training Center
Greenwich Library

SCORE - Social Media Marketing for Small Business - parts 1 and 2

In this two-workshop presentation on social media marketing, this program will show small business owners how to make the best use of the Social Media platforms Facebook, LinkedIn, Twitter, Google+, Pinterest, and YouTube as key parts of an overall internet marketing strategy.

Participants will learn how to craft and implement your message and utilize the technologies so that your presences on Facebook, Pinterest, Twitter and YouTube create genuine connections that convert strangers into leads, leads into customers, and customers into evangelists for your brand, and how to integrate these efforts in ways that will enhance your business's website, search engine positioning and overall marketing effort.

Registration starts at 5:30pm. Program is 6 - 8 pm.

Tuesday, June 30, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE - Social Media Marketing for Small Business - parts 1 and 2

In this two-workshop presentation on social media marketing, this program will show small business owners how to make the best use of the Social Media platforms Facebook, LinkedIn, Twitter, Google+, Pinterest, and YouTube as key parts of an overall internet marketing strategy.

Participants will learn how to craft and implement your message and utilize the technologies so that your presences on Facebook, Pinterest, Twitter and YouTube create genuine connections that convert strangers into leads, leads into customers, and customers into evangelists for your brand, and how to integrate these efforts in ways that will enhance your business's website, search engine positioning and overall marketing effort.


Registration starts at 5:30pm.

Wednesday, July 15, 2015
6:00 PM
Meeting Room
Greenwich Library

How to secure Funding from Foundation

Foundations are mysterious institutions to those unfamiliar with them. This workshop demystifies the process of securing foundation funding. It provides a thorough grounding in what foundations are all about, including how many there are, who runs them, trends in foundation giving and how to learn more about them. The workshop focuses on what motivates foundations to give and helps participant determine why a funder might or might not support their organization.

Wednesday, October 07, 2015
9:30 AM
Meeting Room
Greenwich Library

Great Decisions

Great Decisions

Monday, February 22, 2016
6:00 PM
Cole Auditorium
Greenwich Library

Great Decisions

Great Decisions

Monday, April 25, 2016
6:00 PM
Cole Auditorium
Greenwich Library


Contact the Business Librarian

Click here to contact the Business Librarian.


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