Greenwich Library | Business Programs http://www.greenwichlibrary.org http://www.greenwichlibrary.org/images/greenwichtree.jpg Greenwich Library http://www.greenwichlibrary.org Business Programs at Greenwich Library. en-us 60 SCORE - Social Media Marketing for Small Business, Part 2 of 2 <b>When:</b> Wednesday, July 15, 2015 - 6:00 PM - 8:00 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br> This program, the second of a two-part series on Social Media for small businesses, will show business owners how to make the best use of social media platforms and how to integrate them into an effective overall internet marketing strategy. This second workshop will explore LinkedIn, YouTube, Google+ and Instagram.<br />You will learn how to craft and implement your message and utilize the technologies so that your presence on LinkedIn, YouTube, Google+ and Instagram create genuine connections that convert strangers into leads, leads into customers, and customers into evangelists for your brand, and how to integrate these efforts in ways that will enhance your business's website, search engine positioning and overall marketing effort.<br /><br />http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=26148 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=26148 Simple Steps for Starting Your Business Session 1 <b>When:</b> Tuesday, September 15, 2015 - 6:00 PM - 8:30 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>pendinghttp://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28498 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28498 Simple Steps for Starting Your Business Series 2 <b>When:</b> Tuesday, September 22, 2015 - 6:00 PM - 8:30 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>pendinghttp://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28499 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28499 Simple Steps for Starting Your Business Series <b>When:</b> Tuesday, September 29, 2015 - 6:00 PM - 8:30 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>pendinghttp://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28500 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28500 Simple Steps for Starting Your Business Series 4 <b>When:</b> Tuesday, October 06, 2015 - 6:00 PM - 8:30 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>pendinghttp://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28501 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28501 How to secure Funding from Foundation <b>When:</b> Wednesday, October 07, 2015 - 9:30 AM - 12:30 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>Foundations are mysterious institutions to those unfamiliar with them. This workshop demystifies the process of securing foundation funding. It provides a thorough grounding in what foundations are all about, including how many there are, who runs them, trends in foundation giving and how to learn more about them. The workshop focuses on what motivates foundations to give and helps participant determine why a funder might or might not support their organization. http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=26533 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=26533 Simple Steps for Starting Your Business Series 5 <b>When:</b> Thursday, October 15, 2015 - 6:00 PM - 8:30 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>pendinghttp://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28502 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28502 Search Engine Marketing Session 1 <b>When:</b> Tuesday, November 03, 2015 - 6:30 PM - 8:00 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>The first class will provide an overview of Search Engine Marketing and it's core components: Search Engine Optimization (SEO), Paid Search (Pay-per-Click/PPC), Local Search, Mobile and Social Search. http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28510 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28510 Search Engine Marketing Session 2 <b>When:</b> Tuesday, November 17, 2015 - 6:30 PM - 8:00 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>While searchers typically prefer the Organic Search listings, Paid Search is what has driven the growth of Google. Also called PPC (Pay-per-Click) or CPC (Cost-per-Click), we'll take an in-depth tour of Google AdWords and learn how to effectively implement a Paid Search program.http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28511 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28511 Search Engine Marketing Session 3 <b>When:</b> Tuesday, November 24, 2015 - 6:30 PM - 8:00 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>This class will review Local Search, which is now given prominence on the Search Engine Results Page (SERP) as search engines and directories have overtaken yellow pages as the preferred source for regional information. As a key marketing component for locally-focused businesses, we'll examine the many elements which can comprise an effective Local Search presence including Google Plus.http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28512 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28512 Search Engine Marketing Session 4 <b>When:</b> Tuesday, December 08, 2015 - 6:30 PM - 8:00 PM<br><b>Where:</b> Greenwich Library at Meeting Room<br><br>The final class will show us how to pull everything together into a coherent, effective Search Marketing strategy. We'll also review the most important features and capabilities of Google Analytics and discuss how to leverage them to best serve your business objectives.http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28513 Business http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28513 Great Decisions <b>When:</b> Monday, February 22, 2016 - 6:00 PM - 9:00 PM<br><b>Where:</b> Greenwich Library at Cole Auditorium<br><br>Great Decisionshttp://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28480 Adult Programs http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28480 Great Decisions <b>When:</b> Monday, April 25, 2016 - 6:00 PM - 9:00 PM<br><b>Where:</b> Greenwich Library at Cole Auditorium<br><br>Great Decisionshttp://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28481 Adult Programs http://ct.evanced.info/greenwich/lib/eventsignup.asp?ID=28481