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This month, Greenwich Library will present a series on Search Marketing for Local Businesses. This in-depth program will be held in the Library Meeting Room on Tuesdays from 6:30 - 8 p.m., on November 3, 17, 24 and December 8.
David Hoffman, a search marketing specialist with over 15 years of experience, will lead the series. Registration, via the Library's online calendar, is required.
Session 1 - Tuesday, November 3: Overview
Learn about Search Engine Marketing and its core components: Search Engine Optimization (SEO), Paid Search (Pay-per-Click/PPC), Local Search, Mobile and Social Search.
Session 2 - Tuesday, November 17: Paid Search
While searchers typically prefer organic search results, placement is notoriously difficult to control. Paid search (PPC pay-per-click and/or CPC cost-per-click) has driven the growth of Google as it offers businesses an ability to consistently manage and control their search visibility. Learn all about Google AdWords and how to effectively implement a paid search program.
Session 3 - Tuesday, November 24: Local Search
Local search results are now more prominently displayed as search engines and directories have become the preferred source for regional information. Locally-focused businesses must understand the many elements of an effective local search presence, including Google Plus.
Session 4 - Tuesday, December 8: Google Analytics
The final class will demonstrate how to pull everything together into a coherent, effective search marketing strategy. The most important features and capabilities of Google Analytics will be reviewed along with a discussion on how to leverage those features to serve individual business objectives.
David Hoffman is the Founder and President of Search Smart Marketing, a boutique search engine marketing and optimization company with offices in Valhalla, NY and Stamford, CT. Search Smart Marketing helps small and mid-size companies reach their search marketing objectives by setting search strategy, then effectively integrating technology and program management. Services include SEO, PPC, Display, Social Media and Local Optimization. Prior to forming Search Smart Marketing in 2005, Hoffman was VP/Managing Director for Wahlstrom Interactive, a leading Search Engine Marketing firm in Stamford, CT. Visit www.isearchsmart.com.
Registration for the series, via the Library's online calendar, is required.
Business programs and services are made available to Library patrons at no charge through the support of the Greenwich Library Board of Trustees and contributions by generous donors. For more information email Business Librarian Mary Cuff, call (203) 622-6560, or visit www.greenwichlibrary.org/business.
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This month, high school upperclassmen and their parents can glean some expert advice about applying for college during two different presentations. Greenwich Library gaming enthusiasts can join libraries worldwide in the Library's sixth annual International Games Day, a celebration of gaming of all types.
The Library's regularly scheduled teen programs, including Student Leaders, Friday Night Chess and Middle School Book Club meet monthly and are open to all without registration or charge unless otherwise indicated.
Thursdays, November 5 and 19 at 7 p.m., Student Leadership Council Meeting - Teens
Students in grades 8-12 gather at Teen Central on the second floor to brainstorm about using library resources to initiate and execute projects relevant to their peer group in exchange for community service hours. Refreshments will be served.
Friday, November 6 at 7 p.m., Friday Night Chess
National Master Rich Jackson will provide instruction, supervise play and challenge students to an occasional match. All ages and skill levels are welcome. Bring a love of the game or a desire to learn.
Monday, November 9 7:30 to 9 p.m., Debunking Common Misperceptions about the Road to College
In this program for parents, representatives from the Greenwich Academy College Counseling Office will share observations about the college guidance process, from course selection to essays, and will help defuse what can be a charged process. This program is held at no charge in the Meeting Room.
Wednesdays, November 18-December 16 from 3:30-5 p.m., Introduction to Advanced Python
This four week course is designed to extend students' basic Python programming skills and requires a fundamental understanding of programming concepts and Python syntax. For students in grades 6-8. Seating is limited. Online registration begins November 2. (No class on 11/25.) Instructor: Ian Edwards.
Wednesday, November 18 at 7:15 p.m., Student Leadership Council Meeting - Middle School
This is a newly formed group designed to accommodate enthusiastic student leaders in grades 6-8. Much like Student Leaders for the upper grades, middle school students will meet at Teen Central on the second floor to brainstorm about using library resources to initiate and execute projects relevant to their peer group in exchange for community service hours. Refreshments will be served.
Thursday, November 19 from 7 to 8:30 p.m., It's the Student, Not the College
Kristin White, author of It's the Student, Not the College, will discuss how students can set themselves up to grow and excel at any school without digging into un-repayable debt, while preparing for success in today's job market. Copies of the book will be available for purchase and signing in the Meeting Room.
Thursday, November 19 at 4:30 p.m., Middle School Book Club
Middle School Book Club is for literature fans in grades 6-8. This month's title is The Witch of Blackbird Pond by Elizabeth George Speare. In 1687 Connecticut, Kit Tyler, feeling out of place in the Puritan household of her aunt, befriends an old woman considered a witch by the community and suddenly finds herself standing trial for witchcraft. Register for the program and pick up a copy of the book at the 2nd floor reference desk.
Saturday, November 21 from 1:30 to 4:30 p.m., International Games Day
Come to Greenwich Library for our sixth annual International Games Day! We will be joining libraries worldwide in a celebration of gaming. Board games, video games and iPad games will be available for all to enjoy in the Meeting Room.
Other Library programs of interest to students and parents:
• Monday, November 16 at 7 p.m., Pulitzer Prize-winning author Adam Johnson will visit the Library to talk about his latest novel, Fortune Smiles, in the Cole Auditorium.
Teen programming, resources and activities are a core part of Greenwich Library's offerings year-round. For more information about Greenwich Library programs for students in grades 6-12, email Teen Services Librarian Ed Morrissey, call (203) 622-7918, or visit www.greenwichlibrary.org/teens.
This month in the Technology Training Center job hunters will have the opportunity to improve their value to potential employers with workshops on Microsoft Access and Excel. The November lineup of classes will also feature topics such as maximizing the use of your GoPro and streaming TV and movies.
All year long, Greenwich Library training staff is available to help patrons explore new technologies and develop the skills they need to make online life more productive and enjoyable. Classes are offered in a comfortable environment for all participants, regardless of level. Programs are one hour long, held in the Training Center and are open to the public at no charge unless otherwise indicated. Click here for the full TTC calendar of events.
Tuesdays, November 3, 17, 24 and December 8 from 6:30 to 8 p.m., Search Engine Marketing
Local search marketing expert David Hoffman will cover paid search, local search and Google Analytics. This in-depth program will be held in the Library Meeting Room and is sponsored by Peterson Business Programs. Registration, via the Library's online calendar, is required.
Wednesday, November 4 at 11 a.m., GoPro Basics
It's not just for extreme sports! Have fun filming your kids, pets and your vacation. We'll show you how to set up an account and how to save, edit and share your videos.
Monday, November 9 at 2 p.m., Streaming TV and Movies
Learn how to live stream video using Netflix, Hulu, Crackle, Amazon Prime and hoopla. This class will help you choose the best service for your needs and interests.
Saturday, November 14 from 11 a.m. - 12:30 p.m., Trending Monthly: Taking Pictures with your iPad/iPhone
Learn the ins and outs of photography with your iDevices. This class will cover how to use the iPhone/iPad camera, helpful apps, best practices and tips and tricks for maximizing your mobile image capture. Trending Monthly is all about what's new and hot in Technology. Instructor: Lance Pendelton
Monday, November 16 from 2-3:30 p.m., Basic Excel and Beyond
Discover the different commands available using the Excel Ribbon. Learn how to use these commands to create and edit basic worksheets, as well as create and modify charts.
Wednesday, November 18 at 10 a.m. and 1 p.m., Career Coach: Microsoft Access
Sponsored by the American Job Center, the Career Coach mobile classroom is offering two, 2-hour Microsoft Access Database training sessions. Level 1 training is at 10 am and level 2 at 1 pm. The Career Coach bus is equipped with 10 PC work stations and Internet access and is parked at the Library's West Putnam Avenue entrance. Arrive early to sign-up.
Regular Technology Training Center Programming and Other Programs of Interest
• The Library's regular Drop-in Computer Lab is offered three times each week: on Saturdays and Tuesdays at 11 a.m., and Thursdays at 3 p.m., from November 2 through 21 (no labs during Thanksgiving week). Get hands-on assistance with new gadgets, downloading eBooks and audiobooks using OverDrive, Library databases, Microsoft Office, Internet search, email, online forms, social media, job search, basic computing and more with Library staff. NEW! Bilingual assistance in Spanish is available. Use your own device or practice with ours.
For more information email Training Center staff, call (203) 625-6508, or visit www.greenwichlibrary.org/TechnologyTrainingCenter.aspx.
This month, Greenwich Library will co-sponsor a Great American Smokeout session with Greenwich Hospital, featuring tips and techniques to quite smoking along with the regularly held blood pressure screenings. Health related programming this month also includes a presentation from the Local History Department. The Great Patent Medicine Era will take you on a historical tour of 1880s elixirs, many of which contained alcohol, opium, morphine or cocaine.
The Greenwich Library Health Information Center provides privacy and access to resources and information on a variety of health related topics. The Center houses more than 100 reference books, 40 periodicals, four medical databases, a health-focused bulletin board and two dedicated printer-enabled workstations. A full-time Health Librarian is available to help patrons utilize Library resources.
Thursday, November 19 from 9:30-11 a.m., The Great American Smokeout Session
Registered nurse Diane DeMain from Greenwich Hospital will provide smoking cessation techniques and tips to help smokers quit smoking and/or quit using tobacco products, for at least one day, with the hope that they will quit completely. This event is open to all at no charge, no registration required. For more information contact Greenwich Hospital at (203) 863-4277.
Saturday, November 14 at 2 p.m., The Great Patent Medicine Era
Greenwich resident Bill Cameron will present a program on the Great Patent Medicine Era, complete with authentic examples from his personal bottle collection. Cameron will trace the history of patent medicine from the 1800s to the present day, illustrated with fascinating stories about the charlatans who became rich and famous while manufacturing these sometimes deadly elixirs. Contact Local History Librarian Carl White at firstname.lastname@example.org for more information.
Regular Health Programming
• Every Monday from 11:30 a.m. to 1:30 p.m., (November 11/2, 9, 16, 23, 30) free blood pressure screenings are conducted by a registered nurse from Greenwich Hospital in the Health Information Center on the first floor. No appointment necessary.
• November's Health Information Center Book Display, (a topical selection of Library resources curated by the Library's Health Librarian), will be in honor of Diabetes Awareness Month.
For more information about health programming or resources, email Health Librarian Sandra Chan, call (203) 625-6549, or visit www.greenwichlibrary.org/health.
Join AuthorsLive@GreenwichLibrary on Monday, November 16 at 7 p.m. for an evening with the provocative Adam Johnson, 2013 Pulitzer Prize-winning author of The Orphan Master's Son.
In his latest work, Fortune Smiles, Johnson continues to give voice to characters rarely heard from--among them, a North Korean defector, a Stasi prison warden, citizens in hurricane-stricken Louisiana, a cancer patient raging against her family living on without her--and in doing so, gives us a new way of looking at our world.
Subtly surreal and darkly comic, Fortune Smiles delves deep into love and loss, natural disasters, the influence of technology, and how the political shapes the personal. The new collection of short stories is called "masterful" (Washington Post) and "gleefully bleak" (New York Times Book Review) and is on the fiction shortlist for a National Book Award.
Adam Johnson is the author of The Orphan Master's Son, winner of the Pulitzer Prize in fiction, the Dayton Literary Peace Prize, and the California Book Award, and finalist for the National Book Critics Circle Award. It was named one of the best books of the year by more than a dozen publications, including The Washington Post and The Wall Street Journal. Johnson's innumerable other awards include a National Endowment for the Arts Fellowship and a Stegner Fellowship. His previous books are Emporium, a short story collection, and the novel Parasites Like Us. Johnson teaches creative writing at Stanford University and lives in San Francisco with his wife and children.
AuthorsLive@GreenwichLibrary is made possible through the support of the Greenwich Library Board of Trustees and contributions by generous donors. Books will be available for purchase and signing through Diane's Books. This series is open to all at no charge. Seating in the Meeting Room is limited and will be available on a first come, first served basis. Doors open at 6:30 p.m.
For more information visit www.greenwichlibrary.org/authorslive or call Stephen Schmidt at (203) 625-6527.
On Saturday, November 7 at 2 p.m., Greenwich Library's Ashforth Children's Concert Series and Curiosity Concerts will present the Haven String Quartet in the Cole Auditorium. Curiosity Concerts, a project of the Greenwich Arts Council, is presenting its third season of classical music concerts for families with children ages 5 and up.
On November 7, young patrons can travel the world with the Haven String Quartet as they share great music from as far away as Uganda, Cuba, and Bosnia ... and from as close to home as Connecticut. Will their musical selections speak to your child's cultural heritage?
The Haven String Quartet is the permanent quartet-in-residence of Music Haven, a New Haven-based nonprofit that unites people of all backgrounds to support each other through music. The Quartet works to integrate music and creative endeavor into community life, providing access to music education and world-class chamber music to residents in New Haven's most underserved neighborhoods. Visit www.musichavenct.org.
Curiosity Concerts are under one hour, free, and fun. The concert is suitable for adults and children of any age who are able to enjoy a full hour of music. Tickets are required and can be reserved at no charge at www.curiosityconcerts.org.
Please reserve only if you are certain to attend as the concerts are often oversubscribed.
The Ashforth Concert Series is designed to introduce children to classical music performance. The concert is open to the public at no charge through the support of Georgie and Henry A. Ashforth. Curiosity Concerts, a project of the Greenwich Arts Council, is a new series of classical music concerts for families with children. The concerts are performed by professional national and local musicians.
For more information visit www.curiosityconcerts.org or contact the Greenwich Library Public Relations Office at (203) 622-7965.
On Saturday, November 14 at 2 p.m., Greenwich resident Bill Cameron will present a program on the Great Patent Medicine Era, complete with authentic examples from his personal bottle collection. Cameron will trace the history of patent medicine from the 1800s to the present day, illustrated with fascinating stories about the charlatans who became rich and famous while manufacturing these sometimes deadly elixirs.
Patent medicine promoters pioneered many advertising and sales techniques later used for other products. They were the original "Mad Men" of medicine.
A patent medicine was a product that was promoted and sold as a medical cure, but that did not provide the promised relief. These products were not actually patented, which would have required an ingredients list and proof of effectiveness. Patent medicine advertising often promoted the advantages of exotic ingredients, which the products seldom contained. Most included alcohol and some contained opium, morphine and cocaine - often 'prescribed' for colicky babies with sometimes tragic results.
Snake oil, an ingredient commonly claimed to be in many cure-alls, has become synonymous with a fake or falsely advertised product, and a 'snake oil salesman' is a person who can't be trusted. Ironically, genuine snake oil is produced by a Chinese water snake and is rich in omega-3. Its use originated with Chinese workers on the transcontinental railroad line as a traditional treatment for inflammation from difficult manual labor.
Bill Cameron is a 1959 graduate of Greenwich High School and a navy veteran who served aboard the USS Little Rock (a guided missile cruiser) from 1960 to 1962. Cameron is the past president of the Greenwich Antique Bottle Collectors Club. He and his wife Mary Jane are lifelong residents of Cos Cob.
This program is open to all at no charge and will be held in the Meeting Room. For more information, email Local History Librarian Carl White or call (203) 622-7948.
This month, Children's Services at Greenwich Library announces the launch of a mobile friendly Children's Room eNewsletter, featuring special events and news from the Main Library and its branches. Parent, grandparents and caregivers can sign up online at www.greenwichlibrary.org/enews.
This month music loving families can enjoy a young string quartet sponsored by Curiosity Concerts and partake of the Library's regularly scheduled Children's Room reading programs including Book Clubs, Story Crafts, Bilingual Storytime, Sing, Play and Move and many others. Programs are open to all without registration or charge unless otherwise indicated.
Saturday, November 7 at 2 p.m., Curiosity Concerts: Haven String Quartet
Travel the world with this dynamic young string quartet and enjoy music from from as far away as Uganda, Cuba, and Bosnia ... and from as close to home as Connecticut. Co-sponsored by the Ashforth Children's Concert Series. Ages 5 and up. Free but reservations required. Visit www.curiosityconcerts.org to reserve tickets.
Children's Room Preregistered Reading Programs Baby Lapsit Fall Session II, running from November 12-December 17, is now full. Registration details for Winter Session I, which begins in January, will be released in December.
Other Library programs of interest to children and parents:
• National Master Rich Jackson hosts Friday Night Chess on Friday, November 5 at 7 p.m. All ages and skill levels are welcome. • Introduction to Advanced Python for grades 6-8 will be held on Tuesdays at 3:30 p.m. beginning November 17. Please register using the Library's online calendar beginning 11/2.
• Greenwich Library's sixth annual International Games Day will be held on Saturday, November 21 from 1:30-4:30 p.m.
For more information about Greenwich Library programs for children (from infants through grade 6), email Children's Room Librarian Deirdre Sullivan, call (203) 622-7940, or visit www.greenwichlibrary.org/children.
New York Times bestselling author and Greenwich resident Beatriz Williams launches her latest novel, Along the Infinite Sea, on Wednesday, November 4, at 7 p.m. in the Meeting Room. Williams's third novel about the Schuyler sisters is a page-turner that focuses on beautiful and impulsive Pepper, and ranges from New England to Florida, from 1930's Europe to 1960's America, with a lively blend of history, romance, suspense and luxury.
Fans of Tiny Little Thing, The Secret Life of Violet Grant, A Hundred Summers, and Overseas will love this book, a November selection of both Library Reads and Indie Next great reads lists.
According to an enthusiastic starred review from Kirkus, "...Williams's latest sexy and enthralling period drama...draws readers into the parallel, luxe worlds of two sparky women in the post-Camelot 1960s."
Williams's debut novel Overseas became an international sensation, while New York Times bestseller A Hundred Summers probed classic themes of love in a Depression-era tale. Her books have been translated into 12 languages. Visit www.beatrizwilliams.com.
AuthorsLive@GreenwichLibrary is made possible through the support of the Greenwich Library Board of Trustees and contributions by generous donors. Books will be available for purchase and signing through co-sponsor Diane's Books. This series is open to all at no charge, but seating in the Meeting Room is limited and will be available on a first come, first served basis. A reception will precede the talk. Doors will open at 6:30 p.m.
For more information, please contact Marianne Weill at (203) 622-7933, or visit www.greenwichlibrary.org/authorslive.
The Steering Committee for Greenwich Reads Together 2015 has released the program lineup for this year's book, Americanah by Chimamanda Ngozi Adichie, a New York Times 10 Best Books of the Year selection.
The Greenwich community will have the opportunity to engage in a wide variety of activities centered on the novel's major themes - feminism, race and immigration - as well as Nigerian culture and the creative process. In addition, over 15 adult, children and teen book discussions will be held across Greenwich throughout the month of October.
Greenwich Reads Together, generously sponsored by the Friends of Greenwich Library, is a community-wide reading experience that engages all of Greenwich in exploring a single book. Programs are open to all, except where noted. Reading Americanah is encouraged, but not necessary to attend. The book is available in multiple formats from the Library.
Tuesday, October 27 from 7-10 p.m., Cole Auditorium
Visit www.greenwichreadstogether.org for a complete list of over 25 community programs, links to author interviews, book discussion guides and reviews.