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Business Resources



The Peterson Business Wing is located on the Main Level of the Greenwich Library. Funds for construction of this wing and its endowment were the generous gift of Clementine Lockwood Peterson, whose bequest funded the Business Library in memory of her husband, J. Whitney Peterson. Business materials and databases are paid for by funds from the Town of Greenwich and the Peterson Foundation.


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Peterson Business Programs

LinkedIn for Entrepreneurs

Linkedin® is a powerful platform and database of contacts, boasting over 250 million members. For entrepreneurs, this database provides HUGE potential to boost your business. This is a presentation for those with a Linkedin® profile already in place and interested in making more traction, presenting the correct professional brand, finding the right contacts and generating more visibility (and more sales).

Monday, May 11, 2015
2:00 PM
Training Center
Greenwich Library

SCORE - Search Engine Optimization

This workshop will look at SEO for small business owners - how to be found on search engine listings, how to improve your position and how you can optimize websites and social media for best results in 'organic' (unpaid) search and local search results.

We will discuss best practices in website design, social media platforms and other content to raise search engine standings and how to measure and adjust to improve rankings.
•The basics of search engine optimization
•The effective use of keywords
•How to rank on local search and mobile devices
•How to use analystics to measure and maximize results

Presenter: David Hoffman is Founder of Search Smart Marketing. His company integrates technology, strategy and project management. His clients include leading companies in Fairfield and Westchester counties and large national brands such as AutoNation, CARFAX, Bugaboo Strollers and First Captial.

Registration starts at 5:30pm.

Wednesday, May 13, 2015
6:00 PM
Meeting Room
Greenwich Library

Putting Your Professional Profile Together

Preference will be given to registrants, walk-ins first come- time permitting. Now that you have created your online presence finish it off with a good head shot by professional photographer. Consider how you want to appear and come prepared to have your picture taken. Up to 3 digital files will be delivered by email to each attendee. There is not charge for this program.

Monday, May 18, 2015
10:00 AM
Meeting Room
Greenwich Library

Putting Your Professional Profile Together

Preference will be given to registrants. Walk-ins first come- time permitting. Now that you have created your online presence finish it off with a good head shot by professional photographer. Consider how you want to appear and come prepared to have your picture taken. Up to 3 digital files will be delivered by email to each attendee. There is not charge for this program.

Monday, May 18, 2015
6:00 PM
Meeting Room
Greenwich Library

Bloomberg Training

Bloomberg Professional Service is a vast database of up-to-the-minute market news. No registration is required for the business program. The program is 10 am to noon.

Tuesday, June 09, 2015
10:00 AM
Meeting Room
Greenwich Library

SCORE - Email Marketing

This seminar will provide step-by-step demonstrations of how email marketing can be the most cost-effective marketing tool for the small business owner. The information-packed presentation is approximately 1.5 hours long and will include an interactive question and answer session.

Participants will learn how email fits into an overall marketing plan. Communicating with prospects and customers regularly can help a small business stay connected and generate increased referrals, repeat sales, and unwavering customer loyalty. Workshop attendees will learn:
• How to create and build a strong permission-based customer list
• How to create emails that will be opened, read and acted upon
• How to measure results to sharpen an email marketing program as they go along.

Registration starts at 5:30pm. The program is 6 - 8:30 pm.

Wednesday, June 10, 2015
6:00 PM
Meeting Room
Greenwich Library

Business Marketing Automation for Entrepreneurs

For Entrepreneurs, social media has great potential to build relationships, increase credibility, produce leads and increase sales. Social media also has the potential to completely overwhelm the busy Entrepreneur already wearing multiple hats! If you’re wondering how to better manage your social media platforms to be a part of, how to manage all of them and any additional tricks to making this all easier (and less time consuming), this workshop is for you!

Monday, June 22, 2015
2:00 PM

Greenwich Library

SCORE - Social Media Marketing for Small Business - parts 1 and 2

In this two-workshop presentation on social media marketing, this program will show small business owners how to make the best use of the Social Media platforms Facebook, LinkedIn, Twitter, Google+, Pinterest, and YouTube as key parts of an overall internet marketing strategy.

Participants will learn how to craft and implement your message and utilize the technologies so that your presences on Facebook, Pinterest, Twitter and YouTube create genuine connections that convert strangers into leads, leads into customers, and customers into evangelists for your brand, and how to integrate these efforts in ways that will enhance your business's website, search engine positioning and overall marketing effort.

Registration starts at 5:30pm. Program is 6 - 8 pm.

Tuesday, June 30, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE - Social Media Marketing for Small Business - parts 1 and 2

In this two-workshop presentation on social media marketing, this program will show small business owners how to make the best use of the Social Media platforms Facebook, LinkedIn, Twitter, Google+, Pinterest, and YouTube as key parts of an overall internet marketing strategy.

Participants will learn how to craft and implement your message and utilize the technologies so that your presences on Facebook, Pinterest, Twitter and YouTube create genuine connections that convert strangers into leads, leads into customers, and customers into evangelists for your brand, and how to integrate these efforts in ways that will enhance your business's website, search engine positioning and overall marketing effort.


Registration starts at 5:30pm.

Wednesday, July 15, 2015
6:00 PM
Meeting Room
Greenwich Library

How to secure Funding from Foundation

Foundations are mysterious institutions to those unfamiliar with them. This workshop demystifies the process of securing foundation funding. It provides a thorough grounding in what foundations are all about, including how many there are, who runs them, trends in foundation giving and how to learn more about them. The workshop focuses on what motivates foundations to give and helps participant determine why a funder might or might not support their organization.

Wednesday, October 07, 2015
9:30 AM
Meeting Room
Greenwich Library


Contact the Business Librarian

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