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Business Resources



The Peterson Business Wing is located on the Main Level of the Greenwich Library. Funds for construction of this wing and its endowment were the generous gift of Clementine Lockwood Peterson, whose bequest funded the Business Library in memory of her husband, J. Whitney Peterson. Business materials and databases are paid for by funds from the Town of Greenwich and the Peterson Foundation.


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Peterson Business Programs

SCORE - Social Media Marketing for Small Business, Part 2 of 2

This program, the second of a two-part series on Social Media for small businesses, will show business owners how to make the best use of social media platforms and how to integrate them into an effective overall internet marketing strategy. This second workshop will explore LinkedIn, YouTube, Google+ and Instagram.
You will learn how to craft and implement your message and utilize the technologies so that your presence on LinkedIn, YouTube, Google+ and Instagram create genuine connections that convert strangers into leads, leads into customers, and customers into evangelists for your brand, and how to integrate these efforts in ways that will enhance your business's website, search engine positioning and overall marketing effort.

Wednesday, July 15, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business Session 1

pending

Tuesday, September 15, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business Series 2

pending

Tuesday, September 22, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business Series

pending

Tuesday, September 29, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business Series 4

pending

Tuesday, October 06, 2015
6:00 PM
Meeting Room
Greenwich Library

How to secure Funding from Foundation

Foundations are mysterious institutions to those unfamiliar with them. This workshop demystifies the process of securing foundation funding. It provides a thorough grounding in what foundations are all about, including how many there are, who runs them, trends in foundation giving and how to learn more about them. The workshop focuses on what motivates foundations to give and helps participant determine why a funder might or might not support their organization.

Wednesday, October 07, 2015
9:30 AM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business Series 5

pending

Thursday, October 15, 2015
6:00 PM
Meeting Room
Greenwich Library

Search Engine Marketing Session 1

The first class will provide an overview of Search Engine Marketing and it's core components: Search Engine Optimization (SEO), Paid Search (Pay-per-Click/PPC), Local Search, Mobile and Social Search.

Tuesday, November 03, 2015
6:30 PM
Meeting Room
Greenwich Library

Search Engine Marketing Session 2

While searchers typically prefer the Organic Search listings, Paid Search is what has driven the growth of Google. Also called PPC (Pay-per-Click) or CPC (Cost-per-Click), we'll take an in-depth tour of Google AdWords and learn how to effectively implement a Paid Search program.

Tuesday, November 17, 2015
6:30 PM
Meeting Room
Greenwich Library

Search Engine Marketing Session 3

This class will review Local Search, which is now given prominence on the Search Engine Results Page (SERP) as search engines and directories have overtaken yellow pages as the preferred source for regional information. As a key marketing component for locally-focused businesses, we'll examine the many elements which can comprise an effective Local Search presence including Google Plus.

Tuesday, November 24, 2015
6:30 PM
Meeting Room
Greenwich Library

Search Engine Marketing Session 4

The final class will show us how to pull everything together into a coherent, effective Search Marketing strategy. We'll also review the most important features and capabilities of Google Analytics and discuss how to leverage them to best serve your business objectives.

Tuesday, December 08, 2015
6:30 PM
Meeting Room
Greenwich Library

Great Decisions

Great Decisions

Monday, February 22, 2016
6:00 PM
Cole Auditorium
Greenwich Library

Great Decisions

Great Decisions

Monday, April 25, 2016
6:00 PM
Cole Auditorium
Greenwich Library


Contact the Business Librarian

Click here to contact the Business Librarian.


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